Friday, April 1, 2011
Cascia is about 50 km's from Trevi in the hills between Umbria and the Adriatic coast. It has recently seen a resurgence in the growing of saffron (zafferano in Italian) and they have approached it marketing in an innovative way.
The growers have formed a co-operative and so all use the packaging shown above and all sell at standard prices.
I wouldn't have guessed Umbria as a saffron growing region but as they say here "non capisco un tubo"
We're hoping to buy some bulbs in summer and so enjoy Casa Margherita saffron when harvested in October.
Labels: Posh spice